VPT MEDIA CO.

Looking for an innovative and award-winning media executive with extensive experience leading large-scale editorial, digital, and storytelling strategies for global brands and mission-driven organizations?

You’re in the right place!

Veronica Toney

With more than 20 years of experience, I’ve managed award-winning teams for national media organizations, developed content strategies for multimedia storytelling, led content marketing and social media influencer marketing strategies, trained AI platforms, and created effective thought leadership for executives at Amazon, PBS, The Washington Post, and more.‍ ‍

Email | LinkedIn

Award-WinNING WORK

Cover of a PBS Kids educational program titled "Talk About Race & Racism" featuring children and adults of diverse backgrounds engaged in conversation.

Close-up of a young boy with a contemplative expression, holding his hand over his mouth, with the words 'HISTORICALLY BLACK' and 'AP reports' overlaid.

Black background with yellow text reading 'THE N-WORD' and smaller yellow text below it saying 'AN INTERACTIVE PROJECT EXPLORING A SINGULAR WORD'.

Flyer promoting a PBS Read-Along event with Michelle Obama, scheduled for April 20 at 12:00 PM ET, featuring her reading 'The Gruffalo' and including Facebook and YouTube links.

PUBLISHED WORK

EDITOR:

PBS KIDS: ‘PBS KIDS Talk About: Race & Racism’
PBS KIDS: ‘A Special Holiday Tour of the White House’
WaPo: Generation Z: The Screen Age series

WORDS:

DesignKC: Carolina Dreaming
DesignKC: Hagley on the Plains
BHG: You’re Definitely Not Washing Your Towels Enough—This Is the Schedule to Follow
WaPo: Ruth Bader Ginsburg makes her Washington National Opera debut with a role mirroring her real life
WaPo: DC’s Hinge: In a networking town, app capitalizes on friendships for potential love

VIDEO:

PBS KIDS: ‘Lyla in the Loop’ season 1
PBS KIDS: ‘Weather Hunters’ season 1
PBS: ‘PBS KIDS Talk About…’ digital series

AUDIO:

PBS KIDS: ‘Lyla’s Loopcast’
PBS KIDS: ‘Jamming on the Job’
WaPo: ‘Historically Black’

My professional experience spans journalism, digital media, content marketing, and global communications, and includes serving as:

Editor in Chief, Internal Corporate Communications, Amazon
Director of Digital Content Development, PBS
Director of Social Media, PBS KIDS
Digital Features Editor, The Washington Post
Home Editor, BHG.com, Better Homes and Gardens

My written work has appeared in Better Homes and Gardens, The Washington Post, PBS, PBS KIDS, DesignKC Magazine, and The Des Moines Register.